Cake Bake & Roll

Cake Bake & Roll is a boutique bake shop located on the Jersey shore. The shop is located adjacent to the hip and modern Bungalow Hotel and caters to a more upscale and hip crowd. Central to the idea was that the space was to be used for hosting small music events such as bands and DJs and the notion of music must be conveyed in the logo. The packaging was designed to be modular and flexible with plain white boxes and bags being decorated with custom stickers that would be different every time.

Alternate Concept