Coats R Us
March 10th, 2009 by willie
So I’m not sure how long this has been around, but we went upstate this weekend and on the way back passed a Burlington Coat Factory. I have bought a coat there in the past and have no particular feelings for them. They have redesigned their logo since I was last there though and this logo is awful. What does a heart have to do with a coat? I see no connection at all. Had I not known the company, I would have thought it said urlington anyways. Then there is the cooper black or something like it for the typeface. Who is this appealing to? And does that crazy legal disclaimer really need to be locked up with the logo at all times? Yikes.